Overview:

InflectionPointMedia.com (IPM) was founded by business search and digital media experts to help publishers develop incremental revenue streams that do not cannibalize existing advertising sales efforts.

Many business sites have significant amounts of valuable information about their users that could be monetized off site. IPM’s goal is to help publishers deploy this data in a privacy friendly way that generates revenue for it.

IPM is not an “ad rep” firm or a traditional “ad network. We do not use any inventory on your site. We are a true non-cannibalizing, incremental revenue source. All revenue is generated off-site.

Opportunity:

In the business marketplace, owners and managers are constantly looking to replenish supplies or find a new product or service that helps them grow and better manage their businesses. Whether they are buying copy paper or enterprise computer systems, businesses of every size start their research online.

Search marketing is an excellent vehicle to reach them at that initial point of inflection. However, most significant business buying decisions are complex and are carefully considered for often 30-90 days prior to actual purchase.

Throughout this time of contemplation, opinions about products and services are being formed. IPM is designed to seamlessly reach business decision makers while they are in the consideration cycle and to influence their final purchase decision.

Execution:

IPM built the first behavioral targeted business audience solution. We work closely with leading business sites such as The American City Business Journals network of 40+ sites, SBTV.com and StartUpNation.com to name a few. We collect, track, and organize behavior from our partners into groups of shared intent called “segments”.

The IPM segments have been created from the 200 most searched terms by business decision makers in combination with contextual browsing. We do not collect any personally identifiable information. New profiles are being added everyday and are refreshed regularly.

These high quality segments have scale that allows marketers to retarget their desired segments whenever they appear across our distribution network.

Now for the first time, business marketers have the opportunity to message to a pre-qualified audience, regardless of location, during the decision making process.

The revenue generated from the data is shared with our publisher partners. If we use your data, we pay you for it.