Overview:

InflectionPointMedia.com (IPM) was founded by business search and digital media experts to help marketers reach businesses as they build, grow, or change their businesses.

While traditional online advertising so far has relied on contextual adjacencies to fixed content, behavioral targeting provides a fluid opportunity to message to a desirable audience in and out of business environments. IPM uses’ search and directory based profiles blended with display advertising to reach business decision makers during inflection points. This is the crucial time from exposure to consideration to actual purchase. Knowing what our audiences are interested in is more important than where they are online.

Opportunity:

In the business decision maker marketplace, owners and managers are constantly looking to replenish supplies or find a new product or service that helps them grow and better manage their businesses. Whether they are buying copy paper or enterprise computer systems, businesses of every size start their research online. Search marketing is an excellent vehicle to reach them at that initial point of inflection. However, most significant business buying decisions are complex and are carefully considered for often 30-90 days prior to actual purchase. Throughout this time of contemplation, opinions about products and services are being formed. IPM is designed to seamlessly reach business decision makers while they are in the consideration cycle and to influence their final purchase decision.

Execution:

We collect, track, and organize behavior from our partners into groups of shared intent called “segments”.

The IPM segments have been created from the 200+ most searched terms by business decision makers in combination with contextual browsing. We do not collect any personally identifiable information. New profiles are being added everyday and are refreshed regularly.

These high quality segments have scale that allows marketers to retarget their desired segments whenever they appear across our distribution network.

Now for the first time, business marketers have the opportunity to message to a pre-qualified audience during the decision making process regardless of their online location.