InflectionPointMedia.com (IPM) was founded by business search and digital media advertising experts who understand the small and medium sized business (SMB) marketplace and the unique flow of the business decision maker purchasing cycle.
For Publishers: : IPM delivers an incremental revenue stream that does not cannibalize existing sales efforts.
For Marketers: IPM enables advertisers to uniquely influence the business purchasing decision from awareness through consideration down the funnel to actual purchase.
While traditional online advertising has relied on contextual adjacencies to fixed content, behavioral targeting provides a fluid opportunity to message to a desired audience in and out of business environments. IPM uses search and directory based profiles blended with display advertising to reach B2B/SMB decision makers during important inflection points in their business. Knowing what our audience is interested in is more important than where they are online.
In the current economic downturn, marketers are looking for the most efficient way to get their message in front of potential buyers at the right time. Every ad impression must count.
The business decision maker market is very different than the consumer market, and the typical ad network doesn’t have the expertise to target within the strata of the business buying process. Business decision makers often take longer to buy and need to be marketed to differently. They often compare multiple solutions and search for information to make certain they are making a prudent choice.
At IPM, we are able to use our knowledge of vertical search, display advertising and behavioral targeting to produce a best of breed solution for B2B publishers and advertisers alike.
Reasons for our success:
- Reach: We overcome the typical fragmentation of the business decision maker's world to reach a vast audience of business decision makers each month.
- Relationships: IPM’s singular focus is on the business decision maker marketplace. We harvest deep and expansive relationships with business marketers and their advertising agencies.
- Expertise: Our team understands the the business decision making process and the unique dynamics of the business decision maker purchase cycle.
- Customer Service: We are committed to providing the business decision maker media industry's best customer service.
- Culture & Team: Honest, hardworking and ethical. We believe that success in business is about the people you work with.
