John Durham

In September 2007 John Durham and Cory Treffiletti launched Catalyst (www.catalystsf.com) to help companies of all sizes develop and implement emerging digital media strategies resulting in the most effective, most efficient and most direct means of conveying marketing messages to target audiences. Mr. Durham serves as the firm’s CEO, Managing Partner.

Mr. Durham had been President of Sales & Marketing for Jumpstart Automotive Media (San Francisco) since August 2006 and on the Jumpstart Board of Directors since 2004. Hachette Filipacchi Media U.S acquired Jumpstart in April 2007.

From 2004 to 2006, Mr. Durham served as the Executive Vice President, Business Strategy at Carat Fusion, for Carat's offices across the country including New York, Boston, San Francisco, Chicago and Los Angeles. Before that, he was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. Mr. Durham handled the online advertising strategy for five candidates, including the President and four Senate races, and all five won.

Before the launch of Pericles, in 2003, Mr. Durham had been Chief Operating Officer of Interep Interactive which, under his direction became the largest independent online ad sales company in the United States, and through co-marketing agreements, the largest Internet rep company in the world. In 2000, Mr. Durham helped engineer the acquisition of Winstar Interactive Media from Winstar Communications by Interep Interactive a unit of Interep, one of the nation’s largest radio rep firms. Mr. Durham had joined Winstar Interactive in March of 1998 as Vice President of Advertising Sales

Prior to Winstar, Mr. Durham was the founding Sales Manager for Mapquest.com (Denver) which he joined in the fall of 1996. Before that, he was Sports Sales Manager for San Francisco’s KRON TV.

Mr. Durham, a long-time resident of San Francisco, has been teaching advertising and marketing classes since 1992 and currently teaches advertising in the MBA program at the University of San Francisco. He also founded the Bay Area Interactive Group, an Internet industry-networking group.